Monday, December 29, 2008

The Competitor You Do Not See: KwikMed.com

KwikMed.com promotes itself as "the ONLY company granted regulatory approval to prescribe FDA-approved and domestically manufactured medications online."

Under an agreement with the Utah State Department of Occupational and Professional Licensing and the Utah State Boards of Pharmacy, Medicine and Osteopathy, KwikMed.com offers patients expert medical advice, full confidentiality and lower costs to deal with sensitive medical issues.



With an exhaustive, physician-approved online diagnostic assessment and interactive follow-up communication whenever necessary, KwikMed.com's licensed physicians establish a physician-patient relationship with all individuals seeking KwikMed.com's medical services. This interview is far more comprehensive than the face-to-face examination conducted by most doctors during a routine office visit. All prescriptions are dispensed only by physicians who are fully licensed by the appropriate authorities in their state of residence. These doctors go beyond regulatory requirements by examining each patient file for a broad range of related medical issues.

I shared the KwikMed.com approach with a few colleagues today. Three physicians expressed concern for the quality of the diagnoses being developed, but agreed that similar business models will likely emerge as pressure continues to build to deliver more convenient care at lower cost. "There's an inevitability to this approach," one primary care physician said, "based on people's growing comfort with web-based medicine and preference for lower-cost care." All three concurred that it is this type of innovative marriage of technology and knowledge that will reshape health care into a more consumer friendly market.

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